Sally Franckowiak
Research
Week 1
Food Ad for Children
This
coke commercial reached a wide audience. It aired during the Super Bowl and has
5 million hits on youtube alone. The first appealing thing about this
advertisement is its use of characters from the popular cartoon The Simpsons.
The characters are instantly recognizable, as many parents and children have
watched this show for years. Next, there’s the storyline of the ad that tries
to show you that coke can make all of your problems seem less problematic. Mr.
Burns loses all of his money and is walking around the town miserable. However,
when he is handed a coke the world seems brighter and the town accepts him!
Children in
Crisis (HBO: The Weight of the Nation)
This
video in an HBO series about America’s obesity epidemic explores how the
problem is affecting children. It states that this generation of kids may be
the first to be majorly outlived by their parents. Much of the blame is being
placed on current advertisements. These ads are largely directed towards children
so they will beg their parents to buy the product. Parents aren’t realizing how
harmful these products are to their kids and give them what they want. Children
with televisions in their room are more likely to be overweight. Not
necessarily because they are always inactive, but because of the amount of
advertisements they witness.
Another
issue discussed in the video is the lack of importance being placed on children’s
health at their own schools. PE programs are being cut across the nation and
the cafeteria food is atrocious. School administrators are under pressure to
get kids’ grades up so they are focusing their budgets on academics. However,
PE and eating nutritional foods are proven to help kids do better in school.
The video also shows a few of the people working to get laws passed to require
PE and better nutrition in schools.
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