Kool-Aid Commercial: An Analysis by Josh Seal
This short commercial is advertising the overly sugary drink Kool Aid. In it, Kool Aid, represented by the big pitcher, is running a race on a beach against soda, represented by the bottle. Both are running, and eventually the soda has to stop because its too tired and the Kool Aid keeps running. The advertisement says that Kool Aid “goes almost 3 times farther than soda”, meaning it will keep you energized 3 times the amount that soda will.
When I first saw this, I thought that it was a ridiculous statement, considering that the sugar content of Kool Aid is so high that after running around, I personally would feel nauseous. Not to mention that the commercial has no dietary facts about Kool Aid to begin with. Kool Aid is also supposed to advertised as a kids drink, which I find ironic when they say it lasts 3 times longer than soda because super hyper kids are always incredibly hard to deal with for parents. And also, if parents are having to debate between giving their kids soda, which is unhealthy, and Kool Aid, which is also unhealthy, then thats a problem. Ultimately, this advertisement hides the things about health and focuses on the entertainment and energy appeal towards the audience.
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