Monday, September 10, 2012

Matthew Garrett, "Earth's Treasure" commercial, Week 1


http://www.youtube.com/watch?v=5vKfw5Hxyxo

It shows aliens as the characters who had abducted a soda machine from a local McDonalds. Their leader fills up a glass of Dr. Pepper consumes it and then his day is brightened and it starts a massive celebration. I thought this was hilarious and very far-fetched. It is trying to promote a message that EVERYBODY in the entire universe loves soda. The commercial then goes back to the McDonalds were you see a clear red sign (to catch your attention) that Large sodas are only available for $1. The sounds of the commercial start off as eery and spooky but as soon as the alien drinks the soda the mood shitfts and everything is better, happier. It is also humerous to me that the title of the commercial is "Earth's Treasure," which creates the assumption that soda is a prize, a treasure that everyone and everything (aliens) need to indulge in. Interesting advertising, but effective.

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