Matthew Garrett, "Bottle Brawl" , Week 2

Matthew Garrett, Story – Bottle Brawl, Week 2

My animation will try to make water out to look like a superhero.  It will somewhat follow the plot of Rocky (the Philadelphia boxer).  The sugar ‘epidemic’ in the United States began to really take a turn for the worst around the 1920s.  My idea will be to have a wall filled with newspaper clippings that show Coca-Cola knocking water out in a prize-fight back around the 1920s.  The camera will pan slowly over the clippings so the audience can get an idea that soda has began to take a precedent over water.  I will then have the water bottle (my main character) rip down a solo image of the victorious Coca-Cole bottle and throw it away.  As he is walking away from his wall of motivation, he will grab some boxing gloves hanging on the door, and the theme song from Rocky will begin.  I will then proceed to show multiple shots of the water bottle working-out and training to beat the soda can in a rematch fight.  As he is working out I plan to have text coming across the screen or opacity-dimmed images that float in and out to symbolize what he is thinking about the whole time. As time progresses in the film, I plan to make the texts and images more modern to try and display a feeling that a lot of time has passed between the first match and the rematch.  For example, old newspaper headlines will turn into tweets with the hash-tags.  I may even include the dates in some headlines to show that multiple years are passing towards present day.  To make the transition from working out to the actual fight I planned on having the water bottle knock a punching bag literally off its hinges and it flies across the screen, with the new shot coming up being the actual fight.  The style I want my animation to be in is 2, 2 and a half D where some shots may appear 3D but actually aren’t.  I would really like to follow a sort of ‘comic-book’ style as well, with very large, animated text and a lot of colors and action going on.  At the conclusion of the fight I would like to have the water bottle literally knock the cap off of the Cola, having the liquid fly out of the bottle as he slow-motion falls to the floor of the ring.  The final shot would have the water bottle standing over the Cola victorious with an announcer’s voice saying something along the lines of, “Give your kids a fighting chance, knockout the sugary drinks and reduce calories with water.”

Characters

Bottle of Water: Bandana, Torn label, skinny arms with big boxing gloves on, Shorter

Coca-Cola Bottle: Tall, Lanky, Gloves on, Bottle shape elongated

Pivotal Points

Exposition – camera slowly panning over newspaper articles, audience begins to get an idea of how soda has began to take over and corrupt

Conflict – the whole time the water bottle is training is building the conflict and anticipation in the audience for the big fight coming up

Climax – the actual fight

Resolution – water stands over his defeated opponent, promotes healthy behaviors